Revenue Intelligence Webinars & Videos
Learn from revenue experts on product-led growth, lead scoring, and sales alignment strategies
Featured Webinar
Data Transparency And AI: Your Revenue Co-Pilot
Learn how AI can be a co-pilot on the path towards revenue generation
Featuring Francis Brero
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On-Demand Webinars
Unlocking Product-led Growth with Smart Segmentation
Discover how to scale your PLG strategy through informed funnel segmentation
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How to Use Buyer Insights to Warm Up Accounts
Hear from Mason Romano and Kyle Willis on the playbooks sales teams can use to reach out to the right people, with the right message, at the right time.
Mason Romano & Kyle Willis
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Driving Sales and Marketing truth alignment through revenue
Hear from top revenue leaders on how they create a shared language between marketing and sales that increases efficiency.
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Videos
15 min
Are you destroying value in the funnel?
3 out of 4 B2B companies do not have a strict Service Level Agreement process in place that Sales agree with and follow. After working with many different B2B companies, we've cracked a step by step guide on how you can ensure you're delivering value with the leads you bring into the funnel.
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12 min
What Sales Actually Thinks of Scoring
Kevin Ellison, both a user and Sales Lead of MadKudu, has seen how lead scores can make or break B2B sales organizations. He shares an unfiltered Sales' perspective of lead scoring, and what marketers can do to build trust with Sales when rolling out lead scores.
Kevin Ellison
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18 min
How to Build a Product-Led Growth Funnel
Sam Levan, co-founder of MadKudu has worked with dozens of companies that have built a product-led motion on top of the inbound channel, and has seen both success and failures. Here are the top things Sam recommends you avoid when building your own product-led growth funnel.
Sam Levan
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