# Increase Rep Productivity In Gong Engage

Access account intelligence, run signal-based prospecting playbooks, and prioritize accounts all within Gong Engage

## Everything You Need For Prospecting In One Place

## Get Everything You Need To Talk To Buyers, Directly In Gong

MadKudu gives sellers a 360-degree view of your prospects. Get a clear picture of a prospect's journey through different interactions, including web visits, product activity, content downloads, tech installs and job postings.

## Send Signal-Based Playbooks

Forget about obscure intent, MadKudu surfaces only relevant insights. This enables sales reps to use plays that resonate with prospects, including rip and replace, spiking activity, and more.

## Quickly Identify Decision Makers, Champions And Power Users

Sales reps can easily find the right people to reach out to - selling them to a Gong flow in just 1 click. If the decision maker isn't already in your system, MadKudu surfaces new contacts to your reps.

> "Before the integration, I could only see meetings, phone calls and emails that had taken place at an account. Now when I have a meeting and the CRO goes to the website afterwards, I can see that directly in Gong and have ammunition to reach out to them."
>
> — Sr. Account Executive, Gong