MadKudu Blog

Insights, strategies, and best practices for revenue marketing, sales operations, and customer success.

\ \ August 11, 2025•3 min read•By Sam Levan\ \ HG Insights Acquires MadKudu to Offer the Industry’s First Revenue Growth Agentic Ecosystem \ \ Learn why we joined forces and what this means for our customers and the future of revenue growth intelligence.\ \ Read moreMadkudu Updates](/content/blog/hg-insights-acquires-madkudu/index.html) \ \ May 27, 2025•5 min read•By Sam Levan\ \ MadKudu Copilot is Now Everywhere You Work \ \ MadKudu Copilot extension eliminates tab-switching by surfacing account intel on any webpage you visit.RetryClaude can make mistakes. Please double-check responses.\ \ Read moreMadkudu Updates](/content/blog/madkudu-copilot-now-available-everywhere/index.html) \ \ March 31, 2025•By Sam Levan\ \ The ultimate guide to account research in 2025 \ \ In today’s noisy B2B landscape, effective prospecting starts with smart research. This guide breaks down how top sellers use buying signals, contact strategies, and AI tools to personalize outreach and reach the right people at the right time. Learn how to automate research and boost reply rates—without sacrificing scale. \ \ Read moreSales Productivity](/content/blog/the-ultimate-guide-to-account-research-in-2025/index.html) \ \ December 17, 2024•2 min read•By Sam Levan\ \ Announcing MadKudu’s Prospecting Playbook Analytics \ \ Learn why top sellers outperform others. Sales Copilot Analytics reveals successful playbooks, helping you coach your team to boost sales.\ \ Read moreMadkudu Updates](/content/blog/playbook-analytics-announcement/index.html) \ \ October 10, 2024•4 min read•By Sam Levan\ \ MadKudu Acquires Breadcrumbs to Accelerate the Shift to Signal-Based Selling \ \ MadKudu acquires Breadcrumbs.io to revolutionize signal-based selling and accelerate pipeline growth.\ \ Read moreMadkudu Updates](/content/blog/madkudu-acquires-breadcrumbs/index.html) \ \ June 12, 2024•4mins min read•By Sam Levan\ \ An unbiased review and benchmark of RB2B \ \ Is RB2B something worth looking at? Let's look at what RB2B does exactly, how it differs from Clearbit Reveal and the coverage and accuracy we observed at MadKudu\ \ Read moreSignal Based Selling](/content/blog/an-unbiased-review-and-benchmark-of-rb2b/index.html) .png)\ \ June 5, 2024•By Francis\ \ Unlock Multi-Threading Power with Our new Contact Discovery Feature \ \ Introducing Contact discovery - our new feature allows sellers to put the tedious parts of sales on autopilot, and focus on creating genuine relationships with buyers.\ \ Read moreMadkudu Updates](/content/blog/contact-discovery/index.html) .png)\ \ May 22, 2024•By Francis\ \ MadKudu Creates the 10x Seller: Powering Signal-Based Workflows in Outreach \ \ While the market is flooded with sales automation tools, they fail to make outreach personal, with communication that gets ignored by buyers. Outreach and MadKudu recognize this challenge and have come together to help sales stand out from the crowd. The new integration provides key buyer signals directly into Outreach’s platform, equipping sales with the tools needed to deliver personalized and effective outreach.‍\ \ Read moreMadkudu Updates](/content/blog/madkudu-outreach-announcement/index.html) \ \ March 13, 2024•By Sam Levan\ \ Announcing MadKudu Copilot: Turn Every Rep into Your Best Seller \ \ Announcing MadKudu Copilot — helping reps warm up outreach to increase response rates and get more meetings booked.\ \ Read moreSales Productivity; signal Based Selling](/content/blog/announcing-madkudu-copilot/index.html) \ \ October 16, 2023•By Maria Akhter\ \ Event Marketing Playbook: How to Predict ROI & Drive Revenue from Events \ \ Unlock the full potential of your event marketing: boost revenue, prove ROI, and prioritize your investments. Learn how to make your events work for you and gain valuable insights with our strategic playbook.\ \ Read moreSales Productivity](/content/blog/event-marketing-playbook/index.html) .png)\ \ October 5, 2023•By Maria Akhter\ \ Step-by-Step Guide to Running a Warm Outbound Play with Quality Scoring \ \ Learn how to implement a warm outbound strategy that emphasizes quality over quantity for your sales team. Follow these 5 essential steps to efficiently target high-intent leads and boost your outbound efforts. Find out how to deanonymize website visitors, filter for quality, score leads, gather specific data, and streamline outreach.\ \ Read moreMarketing Insights Measurement](/content/blog/5-steps-warm-outbound-play/index.html) .png)\ \ September 24, 2023•By Maria Akhter\ \ How to find revenue opportunities by deanonymizing your site traffic \ \ Warm outbound is the lowest hangest fruit in generating quality pipeline, but many companies don’t know how to deanonymize site traffic.\ \ Read moreMarketing Insights Measurement](/content/blog/deanonymizing-warm-outbound/index.html) \ \ September 5, 2023•By Maria Akhter\ \ How much revenue can you expect from leads using their personal email? \ \ How much money is really left on the table by business to developer and prosumer product companies who ignore personal email signups? In this post, we find out.\ \ Read moreMarketing Insights Measurement](/content/blog/revenue-growth-from-personal-emails/index.html) \ \ August 14, 2023•By Maria Akhter\ \ 3 ways data transparency can build trust and cohesion among revenue teams \ \ Aligning sales and marketing teams into one cohesive body requires data truth and transparency. Explore 3 ways you can use data to achieve shared revenue goals.\ \ Read moreProduct Led Growth](/content/blog/building-trust-among-revenue-teams/index.html) .png)\ \ August 2, 2023•3 min read min read•By Shannon Curran 2\ \ $650 Million in New ARR Powered by MadKudu Revenue Automation Intelligence in 2023 \ \ MadKudu, the revenue automation intelligence engine, today announces new positioning and momentum to close out 2023. \ \ Read moreMadkudu Updates](/content/blog/introducing-madkudu-revenue-automation-intelligence/index.html) .png)\ \ August 2, 2023•By Sam Levan\ \ The Key to Unlock Revenue Growth: Bringing Intelligence to Automation \ \ The tool and motion bubble has officially burst. Revenue teams need to adapt to the changing landscape, or fall behind. Learn why we believe revenue automation intelligence is the way forward. \ \ Read moreMarketing Insights Measurement](/content/blog/revenue-automation-intelligence/index.html) .png)\ \ August 1, 2023•By Emelie Smith\ \ What Are Marketing SLAs and Examples? \ \ Learn about the power of marketing service level agreements (SLAs) and see several examples in this blog post. \ \ Read moreMarketing Sales Alignment](/content/blog/sla-marketing/index.html) \ \ July 27, 2023•By Emelie Smith\ \ What Is Speed to Lead and How to Improve It \ \ Looking to boost your lead conversion rates? Discover the power of "speed to lead" in this comprehensive guide.\ \ Read more](/content/blog/speed-to-lead/index.html) \ \ July 25, 2023•By Emelie Smith\ \ Hubspot’s Predictive Lead Scoring: How It Works and How You Can Benefit \ \ Explore HubSpot's predictive lead scoring feature—how it works, its benefits, and best practices for implementation.\ \ Read more](/content/blog/predictive-lead-scoring-hubspot/index.html) .png)\ \ July 23, 2023•By Emelie Smith\ \ How to Set Up Lead Scoring in Pipedrive \ \ This comprehensive guide walks you through setting up lead scoring in Pipedrive and shows you how MadKudu can surface prospects when they’re ripe for conversion.\ \ Read morePredictive Scoring](/content/blog/pipedrive-lead-scoring/index.html) .png)\ \ July 19, 2023•By Emelie Smith\ \ 5 Examples of Lead Scoring Models \ \ Explore 5 different examples of lead scoring models that can help you prioritize prospects effectively. \ \ Read morePredictive Scoring](/content/blog/lead-scoring-examples/index.html) .png)\ \ July 18, 2023•By Emelie Smith\ \ The Ultimate Guide to Predictive Lead Scoring with AI and Machine Learning \ \ In this comprehensive guide, we show you how AI and machine learning can elevate your predictive lead scoring algorithm.\ \ Read morePredictive Scoring](/content/blog/ai-lead-scoring-guide/index.html) .png)\ \ July 17, 2023•By Emelie Smith\ \ Marketing Ops Job Description Template \ \ Explore our comprehensive job description template for marketing ops roles and discover why MadKudu is the go-to choice for marketing ops professionals.\ \ Read moreMarketing Sales Alignment](/content/blog/marketing-operations-job-description/index.html) \ \ July 16, 2023•By Emelie Smith\ \ HubSpot Lead Scoring 101 - Step by Step Guide \ \ See how to set up lead scoring in HubSpot, and learn how MadKudu can take your lead scoring to the next level\ \ Read morePredictive Scoring](/content/blog/hubspot-lead-scoring/index.html) \ \ July 16, 2023•By Emelie Smith\ \ How to Set Up Lead Scoring in Marketo \ \ Learn how to set up lead scoring in Marketo and why MadKudu is the go-to choice for scaling your lead scoring process\ \ Read morePredictive Scoring](/content/blog/marketo-lead-scoring/index.html) .png)\ \ July 10, 2023•By Emelie Smith\ \ What Is Marketing Ops and What Are They Responsible For? \ \ Learn about the pivotal role of marketing operations and how MadKudu can enhance their effectiveness.\ \ Read moreMarketing Insights Measurement](/content/blog/marketing-operations/index.html) .png)\ \ July 6, 2023•By Emelie Smith\ \ The Ultimate Guide to Account Scoring (2023) \ \ Discover the power of account scoring in B2B marketing with MadKudu's AI-driven approach.\ \ Read morePredictive Scoring](/content/blog/account-scoring/index.html) .png)\ \ July 6, 2023•By Emelie Smith\ \ The 6 Best Lead Scoring Software in 2023 \ \ Through the power of AI, the best lead scoring softwares in 2023 can optimize your conversion rates and improve resource allocation.\ \ Read morePredictive Scoring](/content/blog/lead-scoring-software/index.html) .png)\ \ July 6, 2023•By Emelie Smith\ \ How to Set Up Lead Scoring in Salesforce \ \ See how MadKudu’s cutting-edge AI can enhance your Salesforce lead scoring.\ \ Read morePredictive Scoring](/content/blog/salesforce-lead-scoring/index.html) .png)\ \ July 4, 2023•By Shannon Curran 2\ \ Fishing in a Desert: The Plea for Quality \ \ We’re all feeling it, volume isn’t what it used to be. These circumstances can create a lot of temptation to open up the funnel and care less about quality. If you are still looking at volume based goals for your team it almost feels like you have to, but is it worth it? Learn how to get your team to focus on quality even when quantity is going down.\ \ Read moreMarketing Insights Measurement; marketing Sales Alignment](/content/blog/plea-for-quality/index.html) .png)\ \ June 28, 2023•By Emelie Smith\ \ Lead Scoring Best Practices: How to Identify and Prioritize Your Best-Fit Leads\ \ Unlock the power of lead scoring best practices, and learn how to organize and qualify leads effectively.\ \ Read morePredictive Scoring](/content/blog/lead-scoring-best-practices/index.html) .png)\ \ June 26, 2023•By Shannon Curran 2\ \ How to be a True Revenue Marketer: Moving from MQLs to Revenue Goals \ \ Great marketers believe their team should be accountable for revenue. While it's hard to operationalize, it is possible, and we’re seeing some of the most effective revenue teams do it with the right support. \ \ Read moreMarketing Insights Measurement; predictive Scoring](/content/blog/revenue-marketer/index.html) .png)\ \ May 30, 2023•By Maggie Aland\ \ NEW: Score Lookup Brings Transparency to Predictive Lead Scoring \ \ We’re excited to announce our updated score lookup feature, which answers the question of why leads were given a certain score. \ \ Read moreMarketing Insights Measurement; madkudu Updates](/content/blog/score-lookup/index.html) .png)\ \ May 30, 2023•By Shannon Curran\ \ From Registration to Revenue: How to Get the Most Out of Your Events \ \ We’re all feeling it, in-person events are back. Even with budgets and capacity shrinking lots of businesses are seeing value in being where their target customers are, in real life. The question everyone is asking is, are events worth the large investment? \ \ Read moreMarketing Insights Measurement; predictive Scoring](/content/blog/event-roi/index.html) .png)\ \ May 23, 2023•By Maggie Aland\ \ From Rivals to Partners: How Sales and Marketing Alignment Creates a Competitive Edge \ \ It’s tough out there, and while we can’t change outside factors, what we can do is align sales and marketing around shared goals to work more efficiently. \ \ Read moreMarketing Sales Alignment; marketing Insights Measurement](/content/blog/sales-and-marketing-alignment/index.html) \ \ April 18, 2023•By Maggie Aland\ \ Introducing MadKudu Sales Intelligence: SDRs Secret to Success \ \ Announcing MadKudu Sales Intelligence, providing SDRs with key prospect details directly in Salesforce. \ \ Read moreMarketing Insights Measurement; madkudu Updates](/content/blog/introducing-madkudu-sales-intelligence/index.html) \ \ February 27, 2023•By Sam Levan\ \ Building the Next Data Infrastructure for PLG and Efficient Growth \ \ I started MadKudu with my co-founder Francis Brero to help companies grow more efficiently. The problem we solve at MadKudu has never been bigger.\ \ Read moreMarketing Insights Measurement; madkudu Updates](/content/blog/building-the-next-data-infrastructure-for-plg-and-efficient-growth/index.html) .png)\ \ February 26, 2023•By Shannon Curran\ \ Doing more with less: How teams are uncovering revenue in their pipeline \ \ We've found there's a goldmine of potential revenue waiting to be unlocked within your current funnel. No extra headcount, no extra spend.\ \ Read moreMarketing Sales Alignment; marketing Insights Measurement](/content/blog/how-teams-are-uncovering-revenue-in-their-pipeline/index.html) \ \ July 13, 2022•By Francis\ \ Personalize Your Buyer Journeys: 4 Important Learnings About PLG \ \ We gathered a group of 50+ growth & marketing leaders to discuss scaling PLG. Here are 4 key learnings.\ \ Read moreProduct Led Growth; marketing Sales Alignment](/content/blog/personalize-your-buyer-journey-4-important-learnings-about-plg/index.html) \ \ June 8, 2022•By Zack Alspaugh\ \ Demand Gen Playbook: 5 Ways to Drive Revenue in a Down Market \ \ In down markets, marketing teams really feel the pressure with to attain revenue goals while budgets get cut. We partnered with Mutiny to develop playbook of revenue driving plays.\ \ Read moreMarketing Sales Alignment; marketing Insights Measurement](/content/blog/demand-gen-playbook/index.html) \ \ June 1, 2022•By Alex Poulus\ \ The SaaS Winter and the CMO \ \ No department is impacted faster from a downturn than marketing. Regardless of how well you, as the CMO, are running your side of the business, you will face pressure to do more with less. Here are 10 key areas you should evaluate. \ \ Read moreMarketing Insights Measurement](/content/blog/the-saas-winter-and-the-cmo/index.html) \ \ March 29, 2022•By Jessica Cody\ \ The 4 Funnels of PLG & Scaling Beyond Hand-Raisers \ \ How are you scaling your PLG motion? Understanding the right funnel mix for your organization is essential in driving conversions and, ultimately, revenue. Learn more about the 4 funnels of PLG and how to move beyond hand-raisers.\ \ Read moreProduct Led Growth](/content/blog/the-4-funnels-of-plg-scaling-beyond-hand-raisers/index.html) \ \ March 23, 2022•By Alex Poulus\ \ How Successful CMOs Build a Data-Strategy and Avoid the Hot Seat \ \ If you aren't obsessing over data as a CMO, you might not be a CMO much longer. The rise of the modern data stack has unlocked huge amounts of data sources and data points. As a result, marketing has shifted away from the brand-centric Mad Men era to a focus on driving operational success. Today's CMOs, or at least the successful ones, are truly data-driven. \ \ Read moreData Management; marketing Insights Measurement](/content/blog/how-successful-cmos-build-a-data-strategy-and-avoid-the-hot-seat/index.html) \ \ March 7, 2022•By Jessica Cody\ \ Lessons in Personal Growth from Women in Marketing Ops \ \ In honor of International Women’s Day, we want to show our appreciation for all the incredible women in marketing operations that we’ve had the privilege of speaking with over the past year on our weekly series, Marketing Ops Confessions! We put together some of our favorite takeaways on dealing with imposter syndrome, finding your community, and empowering others through leadership.\ \ Read moreMarketing Insights Measurement](/content/blog/lessons-in-growth-from-women-in-marketing-ops/index.html) \ \ February 27, 2022•By Francis\ \ How To: Create your first Sales SLA Report \ \ Sales SLA are a critical component of any highly efficient smarketing team. In this article we're cover how to build an SLA report in Salesforce.\ \ Read moreMarketing Sales Alignment](/content/blog/sla-report/index.html) \ \ January 26, 2022•By Jessica Cody\ \ Part 2: Defining Lead Stages & Statuses \ \ In this three-part series, we’ll be sharing tried and true ops plays and strategies to drive sales and marketing alignment. Read part 2 to learn how to define lead stages and statuses and set the groundwork for effective SLAs.\ \ Read moreMarketing Sales Alignment](/content/blog/part-2-defining-lead-stages/index.html) \ \ January 12, 2022•By Jessica Cody\ \ Part 1: Mapping the Buyer’s Journey to the Funnel \ \ In this three-part series, we’ll be sharing tried and true ops plays and strategies to drive sales and marketing alignment. Read part 1 to learn how to map the buyer’s journey to your funnel and set the groundwork for lead stage ownership and SLAs.\ \ Read moreMarketing Sales Alignment](/content/blog/mapping-the-buyers-journey-to-the-funnel/index.html) \ \ December 13, 2021•By Jessica Cody\ \ How to Build a Data-Driven Marketing Culture \ \ While culture is often discussed in ambiguous terms, there are concrete ways to use it to develop a data-minded marketing team, a key responsibility of modern CMOs.\ I talked to four marketing leaders to get their real advice on hiring, building the right culture from the top, and evaluating new roles for themselves.\ \ Read moreData Management; marketing Insights Measurement](/content/blog/build-a-data-driven-marketing-culture/index.html) .png)\ \ November 30, 2021•By Jessica Cody\ \ 3 Strategies to Align Marketing Ops & Analytics Teams From Leaders at Lucid \ \ Learn how to drive a better relationship between marketing ops and analytics with advice from Peter Kirk, Senior Marketing Ops Manager and Stephanie Cameron, Senior Manager, Strategy and Analytics at Lucid. \ \ Read moreData Management; product Led Growth](/content/blog/3-strategies-to-align-marketing-ops-analytics-teams-from-leaders-at-lucid/index.html) \ \ November 8, 2021•By Jessica Cody\ \ Defining AI Personalities: Buddy vs. Police \ \ With every solution today touting AI as the holy grail, how do you know when it makes sense to incorporate AI into your strategy? Read on to learn when it makes sense to consider AI and what type is right for your business and use case.\ \ Read moreData Management](/content/blog/defining-ai-personalities-buddy-vs-police/index.html) \ \ November 2, 2021•By Alex Poulus\ \ The CMO Framework to Evaluating Data Actionability \ \ The modern CMO has a huge data responsibility, but how can they build a robust data strategy? We put together a framework to help CMOs understand their ability to use (and scale) their data for go-to-market initiatives. \ \ Read moreData Management; product Led Growth; marketing Insights Measurement](/content/blog/the-cmo-framework-to-evaluating-data-actionability/index.html) \ \ June 6, 2021•By Jessica Cody\ \ One Lead Score, to Rule Them All? \ \ While using one lead grade may work for some companies, it typically ignores the critical nuances necessary to drive the right business outcomes. Read more to learn why having separate behavioral and demographic scores better supports the complexities of most B2B organizations. \ \ Read morePredictive Scoring](/content/blog/one-lead-score-to-rule-them-all/index.html) .png)\ \ May 4, 2021•By Romeo Leon\ \ Why I Joined MadKudu \ \ It has been a couple of weeks since I joined MadKudu as VP of Customer Success. Having built and led several post-sales teams in leading SaaS B2B companies, I’ve never been more excited as I am now with my decision to join MadKudu. While I’ve been fortunate enough to have had opportunities to join other incredible and fast-growing SaaS B2B start-ups, I joined MadKudu primarily because it felt right.\ \ Read moreMadkudu Updates](/content/blog/why-i-joined-madkudu-romeo-leon/index.html) \ \ March 17, 2021•By Jessica Cody\ \ Marketing Ops Confessions: Episode 1 With Darrell Alfonso \ \ We recently spoke with Darrell Alfonso, Global Marketing Operations at AWS. He shared his opinions on hot marketing ops topics and who he admires in the space. Read on for the full interview. \ \ Read moreMarketing Insights Measurement](/content/blog/mops-confessions-darrell-alfonso/index.html) \ \ March 14, 2021•By Jessica Cody\ \ 15 Book, Podcast, and Show Recommendations From Women in Revenue Marketing \ \ Last week we shared advice from 15 trailblazing women in revenue marketing on how women can increase their visibility within their company and beyond. As marketers, we are always looking for inspiration, so we also asked these women to share a book, podcast, or show has helped them grow or think about things in a new way. Read on for their suggestions. \ \ Read moreMarketing Insights Measurement](/content/blog/15-recommendations/index.html) \ \ March 7, 2021•By Jessica Cody\ \ 15 Trailblazing Women in Revenue Marketing \ \ In honor of International Women’s Day, we want to celebrate all of the amazing women in revenue marketing! These women are trailblazers and are helping to pave a path forward for other women in the space. We asked these women to share their superpower and actionable advice for women to increase their visibility and voice within their company and beyond. And, to celebrate each other, we asked everyone to shout out a woman who inspires them!\ \ Read moreMarketing Insights Measurement](/content/blog/15-women-in-revenue-marketing/index.html) \ \ February 25, 2021•By Jessica Cody\ \ Is Intent Data the Latest Fad? \ \ Intent data is all the rage, but should it be? We’ve seen that successful Marketing Operations leaders start by focusing on accounts showing engagement. Not until they have truly mastered marketing and selling to an audience that is actively engaging with their brand do they put effort into an audience who doesn’t know anything about their brand. \ \ Read moreAccount Based Marketing](/content/blog/is-intent-data-the-latest-fad/index.html) \ \ January 27, 2021•By Jessica Cody\ \ How to Build a Persona-Based PLG Experience \ \ Learn how to build an effective persona-based Product-Led Growth onboarding experience. We worked with ProductLed and tons of marketing teams at PLG companies to develop a framework to help you increase conversions by providing a highly personalized experience.\ \ Read moreProduct Led Growth](/content/blog/persona-based-plg-experience/index.html) \ \ January 5, 2021•By Jessica Cody\ \ 3 Product-Led Growth Secrets Revealed \ \ We recently chatted with product and growth leaders at Airtable, Chartio, and Coda about what they’ve learned from growing their organizations through a product-led motion. To kickstart your 2021 with fresh new perspectives on PLG, we’ve rounded up 3 of our key takeaways from the event. \ \ Read moreProduct Led Growth](/content/blog/plg-secrets-revealed/index.html) \ \ December 16, 2020•By Jessica Cody\ \ Work Smarter, Not Harder: Why Your Lead Scoring Is Holding You Back \ \ Lead scoring is foundational to any personalized marketing program but often falls short due to data challenges. It is also time-consuming, costly, and inflexible to the changing needs of your business. Learn how to implement lead scoring and gain sales adoption in just a few weeks, rather than months.\ \ Read morePredictive Scoring](/content/blog/your-lead-scoring-is-holding-you-back/index.html) \ \ December 2, 2020•By Jessica Cody\ \ Segmenting Buyers and Building Personalized Marketing Materials \ \ RevenueZen outlined some helpful tips to help you identify the right audience and hone your marketing materials to produce the results you’re seeking.\ \ Read moreMarketing](/content/blog/segmenting-and-building/index.html) \ \ December 1, 2020•By Jessica Cody\ \ How to Ace the Art of Product-Led Growth \ \ In this blog post we discuss common PLG challenges and share tips on how to overcome them.\ \ Read moreProduct Led Growth](/content/blog/art-of-plg/index.html) \ \ November 22, 2020•By Laura Kendall\ \ Product-Led Growth for CMOs, Part 3: How to Integrate PLG & GTM Teams \ \ In this blog post, we will dispel three common myths, explain how GTM teams can help customers reduce friction, and encourage CMOs to embrace the complexity of B2B funnels.\ \ Read moreProduct Led Growth](/content/blog/plg-for-cmos-part-3/index.html) \ \ November 15, 2020•By Laura Kendall\ \ Product-Led Growth for CMOs, Part 2: The Practitioner Perspective \ \ During MadKudu’s recent CMO Guide to PLG webinar, Wes Bush, a PLG pioneer, shared insights on how PLG’s growth is impacting practitioners\ \ Read moreProduct Led Growth](/content/blog/plg-for-cmos-part-2/index.html) \ \ November 8, 2020•By Laura Kendall\ \ Product-Led Growth for CMOs, Part 1: Insights from a VC \ \ What do Stripe, Hey.com, and Guitar Pro have in common? Their phenomenal performance is down to product-led growth (PLG) — a set of go-to-market strategies centered around and driven by a company’s products.\ \ Read moreProduct Led Growth](/content/blog/plg-for-cmos-part-1/index.html) \ \ October 6, 2020•By Laura Kendall\ \ CMO Confessions: The Future of Marketing Measurement \ \ During a recent panel discussion we hosted, CMO Confessions: The Future of Marketing Measurement, I had the opportunity to chat with seasoned marketing leaders on how they see the role of the CMO changing as well their raw outlook on all things B2B marketing. \ \ Read moreMarketing Sales Alignment; marketing Insights Measurement](/content/blog/cmo-confessions-the-future-of-marketing-measurement/index.html) \ \ October 2, 2020•By Sam Levan\ \ Sales Leads: Who Owns SaaS Trial Conversions? \ \ When it comes to sales leads and SaaS trial conversions, there are too many pigs and not enough chickens. Read on.\ \ Read moreProduct Led Growth](/content/blog/sales-leads/index.html) \ \ July 20, 2020•By Laura Kendall\ \ Scaling Live Chat with Intercom and MadKudu \ \ MadKudu and Intercom have teamed up to explore how live chat can impact business performance. This blog post outlines best practices for live chat as well as predictive lead scoring strategies to take it to the next level.\ \ Read moreMadkudu Updates](/content/blog/scaling-live-chat-with-intercom-and-madkudu/index.html) \ \ July 12, 2020•By Sam Levan\ \ MadKudu's Next Chapter \ \ We've got so much to celebrate - new funding, new product enhancements, new teammates - but what we are most excited about is the next chapter for MadKudu and #revenuemarketing!\ \ Read moreMadkudu Updates](/content/blog/madkudu-next-chapter/index.html) \ \ June 17, 2020•By Laura Kendall\ \ Demystifying Data Science for Marketers \ \ While infusing data science into every aspect of your business could mean the difference between surviving and thriving it’s easy to be intimidated by it. Learn exactly what it means and how it helps sales and marketing teams in this blog post.\ \ Read moreData Management](/content/blog/demystifying-data-science/index.html) \ \ April 28, 2020•By Francis\ \ Building A Lead Scoring Model In-House: 10 Things to Consider \ \ We're sharing the top 10 considerations for building a lead scoring model in-house, which is helpful to both advanced teams, and those just getting started.\ \ Read morePredictive Scoring](/content/blog/lead-scoring-model/index.html) \ \ February 13, 2020•By Aurelien Didier\ \ How to Run Airflow in a non-Python Stack \ \ tl;dr: Please do not re-write everything in Python.\ \ Read moreData Management](/content/blog/how-to-run-airflow-in-a-non-python-stack/index.html) \ \ December 13, 2019•By Paul Cothenet\ \ Building a Lean AI Startup - Part 1 \ \ Staying lean as a startup developing an AI product has inherent difficulty. In this series, we'll share some practical advice on how we tried (and sometimes succeeded) to avoid them.\ \ Read moreData Management](/content/blog/lean-ai-startup-part-1/index.html) \ \ September 11, 2019•By Kevin Rabesaotra\ \ MadKudu - Zapier: The Introduction \ \ Now that we’ve created MadKudu - Zapier, you can score every lead you capture before sending it to your favorite tool. Learn more now!\ \ Read moreMadkudu Updates](/content/blog/madkudu-zapier/index.html) \ \ August 21, 2019•By Kevin Rabesaotra\ \ Outbound Marketing: Quick Growth Hacks to Learn \ \ Our outbound marketing efforts show we’re committed to making customer journey relevant at scale, including changing the way we do outbound. Click here.\ \ Read moreBuyer Journey](/content/blog/outbound-marketing/index.html) \ \ August 12, 2019•By Kevin Rabesaotra\ \ Facebook Retargeting for High-Quality Leads \ \ Facebook retargeting no longer has to be a struggle for SaaS companies. Learn how to retarget those high-quality leads right here.\ \ Read moreBuyer Journey](/content/blog/facebook-retargeting/index.html) \ \ August 7, 2019•By Kevin Rabesaotra\ \ Introducing Google Sheets Predictions by MadKudu \ \ Don't miss out on the new Google Sheets Predictions from MadKudu. See how it can help you have a more efficient SaaS here.\ \ Read moreMadkudu Updates](/content/blog/google-sheets-prediction/index.html) \ \ June 13, 2019•By Kevin Rabesaotra\ \ Predictive Lead Scoring for Scaling Live Chat \ \ Wondering how best to scale live chat with predictive lead scoring? Click here to learn more.\ \ Read morePredictive Scoring](/content/blog/predictive-lead-scoring/index.html) \ \ April 24, 2019•By Hac Phan\ \ MadKudu + SOC 2 Type II \ \ Don't miss out on shadow revenue - MadKudu automatically puts each prospect ... By training Facebook's AI with predicted values of each traffic lead, MadKudu\ \ Read moreMadkudu Updates](/content/blog/soc-ii/index.html) \ \ March 29, 2019•By Liam Boogar\ \ Product Qualified Leads: Beyond MQLs & SQLs \ \ Learn how to use product qualified leads Beyond MQLs & SQLs for increased growth. Read on for more.\ \ Read moreProduct Led Growth](/content/blog/product-qualified-leads/index.html) .png)\ \ March 29, 2019•By Liam Boogar\ \ Lead Quality Problems: How We Use Data and Machine Learning to Solve Them \ \ When it comes to the lead quality problem, see how we use data and machine learning to solve it. Click and learn more.\ \ Read moreData Management](/content/blog/lead-qualification/index.html) \ \ March 28, 2019•By Liam Boogar\ \ Marketing Metrics and Predicted Returns: Three Metrics to Measure Paid Acquisition Performance in SaaS \ \ Learn about three marketing metrics that measure paid acquisition performance in SaaS for predicted returns. Click here for more information.\ \ Read moreMarketing Insights Measurement](/content/blog/marketing-metrics/index.html) \ \ March 21, 2019•By Liam Boogar\ \ Onboarding Growth Experiments for Your Worst Users \ \ Learn about onboarding growth experiments for your worst users.\ \ Read moreBuyer Journey](/content/blog/onboarding/index.html) \ \ March 14, 2019•By Liam Boogar\ \ Timing is Everything: Surfacing Sales-Ready Accounts and the Right Contacts to Engage \ \ Want to learn more about timing, surfacing sales-ready accounts and the right contacts to engage? Click here. \ \ Read moreMarketing Sales Alignment](/content/blog/timing/index.html) \ \ March 11, 2019•By Liam Boogar\ \ Free Sales Leads Trials and Activity Scoring: How to Do It Right \ \ Free sales leads trials and activity scoring can each carry their own complications. Read on here to learn how to do it right.\ \ Read moreProduct Led Growth](/content/blog/free-sales-leads-trial/index.html) \ \ February 27, 2019•By Liam Boogar\ \ Retargeting: Get That Bread for Qualified Website Traffic That Just Didn’t Convert \ \ Retargeting target that just doesn't convert: Learn how to navigate this by clicking here.\ \ Read moreBuyer Journey](/content/blog/retargeting/index.html) \ \ February 26, 2019•By Liam Boogar\ \ Identify, Qualify & Segment website visitors with a personalized website experience. \ \ Don't miss out on shadow revenue - MadKudu automatically puts each prospect ... By training Facebook's AI with predicted values of each traffic lead, MadKudu\ \ Read moreBuyer Journey](/content/blog/qualify-lead/index.html) \ \ February 20, 2019•By Liam Boogar\ \ How to Use Calendly to Allow Qualified Demo Requests to Book a Meeting With You \ \ Wondering how to use Calendly to allow qualified demo requests to book a meeting with you? You've come to the right place - just read on.\ \ Read moreMadkudu Updates; marketing Sales Alignment](/content/blog/how-to-use-calendly/index.html) \ \ February 18, 2019•By Liam Boogar\ \ How to Run Facebook Ads to Bid on Your Best Leads \ \ Learning how to run Facebook ads doesn't have to be a lengthy or confusing process. Instead, find out how to train Facebook to bid on your best leads.\ \ Read moreBuyer Journey](/content/blog/how-to-run-facebook-ads/index.html) \ \ January 29, 2019•By Liam Boogar\ \ Lambs, Kudus and Ducks Score: The Three Stages of Lead Scoring \ \ Lambs, kudos and ducks score: Did you know that there are three stages of lead scoring? Find out more by clicking here.\ \ Read morePredictive Scoring](/content/blog/ducks-score/index.html) \ \ January 18, 2019•By Liam Boogar\ \ Lead Score vs Ideal Customer Profile: A True Reflection \ \ Lead score vs ideal customer profile? Which one is right for you? Click for more!\ \ Read morePredictive Scoring](/content/blog/lead-score-vs-ideal-customer-profile/index.html) \ \ January 8, 2019•By Liam Boogar\ \ Building a Shadow Funnel \ \ MadKudu & Drift built a shadow funnel out of intent data, showing every qualified buyer that hasn't engaged with your funnel. Here's what we learned.\ \ Read morePredictive Scoring](/content/blog/sales-funnel/index.html) \ \ September 5, 2018•By Liam Boogar\ \ Lead Scoring and Why It's at Odds With SDRs \ \ Lead scoring and SDRs are often at odds, with SDRs having very little influence over the score itself. Feel free to click here to learn more.\ \ Read morePredictive Scoring; marketing Sales Alignment](/content/blog/lead-scoring/index.html) \ \ August 16, 2018•By Liam Boogar\ \ Customer Journeys: The Biggest Source of Friction Could Be You \ \ Why is the customer journey so filled with friction, even with a plethora of data and engagement tools to create a great experience? Let's see why.\ \ Read moreMarketing Insights Measurement](/content/blog/customer-journey/index.html) \ \ August 6, 2018•By Liam Boogar\ \ Mailchimp Salesforce Integration: How We Use Zapier to Score Mailchimp Subscribers \ \ Mailchimp salesforce integration is a great way to nurture prospective customers, which is why we use Zapier to score our Mailchimp subscribers. Read on.\ \ Read moreMadkudu Updates](/content/blog/mailchimp-salesforce-integration/index.html) \ \ July 31, 2018•By Liam Boogar\ \ How to Do Funnel Analysis Segementation by Customer Fit \ \ With funnel analysis, if you're not applying lead scores, you're making decisions based on flawed data. Find out your best leads by clicking here.\ \ Read morePredictive Scoring](/content/blog/funnel-analysis/index.html) \ \ July 17, 2018•By Liam Boogar\ \ Account-Based Marketing and the Fallacy of Job Titles \ \ Account-based marketing aligns all teams to create a frictionless customer journey. Read on and learn more on this strategy today.\ \ Read moreAccount Based Marketing](/content/blog/account-based-marketing/index.html) \ \ July 9, 2018•By Liam Boogar\ \ Service Level Agreement: How Accountability Fosters Sales and Marketing Alignment \ \ Service level agreements can lead to accountability and marketing alignnment. Learn how here.\ \ Read moreMarketing Sales Alignment](/content/blog/service-level-agreement/index.html) \ \ September 12, 2017•By Francis\ \ How MadKudu makes Salesforce Einstein smarter \ \ As algorithmic brute force applied to B2B datasets won't make up for appropriate data preparation, Salesforce Einstein needs companies like MadKudu\ \ Read moreMadkudu Updates](/content/blog/salesforce-einstein/index.html) \ \ July 11, 2017•By Francis\ \ Are Automation and AI BS? \ \ AI and automation have become ubiquitous in B2B. It is therefore our duty as professionals to educate ourself as to what is really going on beyond the BS.\ \ Read moreData Management](/content/blog/sales-automation/index.html) \ \ May 3, 2017•By Francis\ \ The Key Activation Event and 3 Steps to Determine It \ \ Most people have heard of the "key activation event" by now. Check out this quick "how-to" for you to determine your product's "key activation event".\ \ Read moreProduct Led Growth](/content/blog/event-activation/index.html) \ \ April 10, 2017•By Francis\ \ The “Lean Startup” and Why It Is Killing Growth Experiments \ \ The "Lean Startup" has grown to biblical proportions. However, it is crucial to leverage its growth frameworks with parsimony. Learn more.\ \ Read moreData Management](/content/blog/lean-startup/index.html) \ \ January 4, 2017•By Francis\ \ What we can learn from Ants to improve SaaS conversion rates \ \ In our era of freemium, trials and other piloting processes, the myriad of solutions out there rarely help identify the levers to up SaaS conversion rates.\ \ Read moreProduct Led Growth](/content/blog/saas-conversion-rate/index.html) \ \ December 25, 2016•By Francis\ \ Why every B2B SaaS business should segment their trial users \ \ Looking at the trial-to-paid funnels by customer segment is the best way to understand how your product and sales activities affect B2B SaaS conversions\ \ Read moreProduct Led Growth](/content/blog/user-conversion/index.html) \ \ December 18, 2016•By Francis\ \ B2B Sales and Achieving Personalization at Scale \ \ B2B sales strategies often depend on lead-scoring solutions that are only duct-tape on a broken process in B2B sales. Read on.\ \ Read moreMarketing Sales Alignment](/content/blog/b2b-sales/index.html) \ \ November 16, 2016•By Francis\ \ Your Ideal Customer Profile (Podcast) and How To Identify It \ \ Your ideal customer profile can be determined through analysis, which is used to prioritize leads. Want to learn more? Read on here.\ \ Read morePredictive Scoring](/content/blog/customer-profile/index.html) \ \ October 27, 2016•By Sam Levan\ \ Demand Generation Managers and 3 Things They Can Learn From Sales \ \ Demand generation Managers, did you know that there are 3 important things you can learn from sales? Read on right here.\ \ Read moreMarketing Sales Alignment](/content/blog/demand-generation-manager/index.html) \ \ October 12, 2016•By Francis\ \ Build Versus Buy: Make the Right Decision With 3 Simple Steps \ \ Build versus buy - is this the age-old question when it comes to internal solutions? Learn more here to make an educated decision.\ \ Read morePredictive Scoring](/content/blog/build-versus-buy/index.html) \ \ May 26, 2016•By Sam Levan\ \ Segment for CMOs \ \ Understand segment and how it's being used by SaaS marketers. Read on to learn more valuable insights.\ \ Read moreMarketing](/content/blog/segment/index.html) \ \ April 21, 2016•By Francis\ \ Closing mid-market deals faster is the key to SaaS sales velocity \ \ We analyzed the sales velocity of 45,000 qualified leads for 9 representative SaaS companies. Based on these results, the most immediate way for SaaS companies to increase MRR is by closing mid-market deals faster. We finish with some advice for creating a high-velocity sales closing workflow that targets mid-market leads.\ \ Read moreMarketing](/content/blog/saas-sales-velocity/index.html) \ \ April 12, 2016•By Francis\ \ Increase Saas MRR and Close Deers Faster \ \ With Saas MRR, you can close sales deers faster and simpler. Click here to learn how to get started today. \ \ Read moreMarketing](/content/blog/mrr/index.html) \ \ April 4, 2016•By Sam Levan\ \ Startup Job Descriptions: Why So Boring? \ \ Startup job descriptions: There is a way for them not to be so boring. Learn more by clicking here.\ \ Read moreMarketing](/content/blog/startup-jpb-description/index.html) \ \ March 11, 2016•By Sam Levan\ \ Data Science Careers: What Is the Best Option in Data Science? \ \ Data science careers: Is a job at a startup or a big company better? You can explore the results by clicking here.\ \ Read moreData Management](/content/blog/data-science-careers/index.html) \ \ March 4, 2016•By Sam Levan\ \ How to accelerate SaaS sales with behavior-based conversions (part 2) \ \ Don't miss out on shadow revenue - MadKudu automatically puts each prospect ... By training Facebook's AI with predicted values of each traffic lead, MadKudu\ \ Read moreProduct Led Growth](/content/blog/saas-sales/index.html) \ \ February 29, 2016•By Sam Levan\ \ How to Use 30 Day Trials to Accelerate SaaS Sales \ \ 30 days trials may be the answer to accelerate yor SaaS sales. Click here to learn the pros and cons.\ \ Read moreProduct Led Growth](/content/blog/30-day-trials/index.html) \ \ February 19, 2016•By Sam Levan\ \ Be a hero to your sales team with this Slack hack \ \ Don't miss out on shadow revenue - MadKudu automatically puts each prospect ... By training Facebook's AI with predicted values of each traffic lead, MadKudu\ \ Read moreMarketing Sales Alignment](/content/blog/slack-marketing/index.html) \ \ February 12, 2016•By Sam Levan\ \ Conversion Rates? 30-day trials? 14-day? Freemium? Here’s Why It Probably Doesn’t Matter \ \ We studied relationships between conversion rates, trial lengths and models - half of SaaS conversions happen AFTER the trial ends. Find out more!\ \ Read moreProduct Led Growth](/content/blog/conversion-rate/index.html) \ \ February 5, 2016•By Sam Levan\ \ Reduce Customer Churn by 20% in 2 Days With Predictive Analytics and 3rd-Grade Math \ \ Reduce customer churn and don't miss out on shadow revenue with simple 3rd-grade math. Read on here to learn more.\ \ Read moreMarketing](/content/blog/customer-churn/index.html) \ \ January 29, 2016•By Sam Levan\ \ How I teach SaaS marketers to accelerate deals \ \ Don't miss out on shadow revenue - MadKudu automatically puts each prospect ... By training Facebook's AI with predicted values of each traffic lead, MadKudu\ \ Read morePredictive Scoring](/content/blog/marketing-qualified-lead/index.html) \ \ January 20, 2016•By Sam Levan\ \ Customer Personas and How SaaS CMOs Use Them to Generate Better Sales Leads \ \ Customer personas can help improve the feedback and communication between sales and marketing teams. How? Click here.\ \ Read moreMarketing Sales Alignment](/content/blog/customer-persona/index.html)

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